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    Design

    Bring brands and products to life by developing the fundamentals of design and digital marketing.

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    design stream
    design stream
    Design the future Design the future

    Design the future

    The demand for compelling design is skyrocketing as attention spans are decreasing and an excellent user experience is expected. When there are so many products to choose from, people will gravitate towards those that resonate with their values and identity. Human-centred design can go a long way in building a deep connection and empathy. Being able to apply the fundamentals of design and knowing how to sell a product are two invaluable skills to have in any industry.

    Individual attention from industry experts

    With limited class sizes, our expert teachers can give individualized support and feedback to every student. They’ll gain invaluable perspective, and a mentor who will advise them throughout the program.

    *Experts and TA’s may vary from those displayed as streams and courses evolve and develop

    Maximillian Kaizen

    Hunter of Genius | Strategic Foresight | Creative Technologist

    Max Kaizen is co-founder and Chief Intelligence Officer of Treeshake, a digital communications consultancy that focuses on campaigns for positive social and environmental impact. She has more than a decade of experience teaching and building programs on emerging tech and entrepreneurship for universities & business schools around the world, including the University of Cape Town Graduate School of Business, Gordon Institute of Business Science, and Duke Corporate Education.

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    Duncan Stevens

    Founder of Regenera | Project Lead at studio intO

    As a multi-disciplinary designer and researcher, I aim to integrate the wider context of culture, design psychology, visual design, strategy and user experience in my work. Strategic minded, I look at the bigger picture and weigh problems by ascertaining their unintended consequences and potential benefits. I am a digital nomad, working across timezones and cultures.

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    Kelly McKerr

    Visual Designer

    I’m a visual designer who is interested in working at the intersection of culture, tech, and design. I build authentic visual identities and create memorable digital experiences for humans.

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    Kawal Gala

    Digital Marketing Specialist at Cogent Analytics

    Hello! I am Kawal Gala, an Artist, Commercial Photographer, Professional Photo Editor, Educator, and a Creative Coach. I recently graduated with a Masters in Fine Arts in Photography (MFA) from Academy of Art University, San Francisco. I also hold a Bachelor in Business Administration, Marketing major, which I use to help market other businesses.

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    *Experts and TA’s may vary from those displayed as streams and courses evolve and develop

    Companies we've worked with
    Companies we've worked with

    Launch into design by developing a fundamental skill set

    In the first part of this program, students will gain a deeper understanding of this learning stream and acquire a set of practical skills vital to their chosen discipline.

    Design
    Critical Context

    Critical Context

    Critically examine ethical issues and debates in the field of design, social media and branding, and make ethically-informed judgments on these issues.

    Visual Design

    Visual Design

    Learn the skillset to bring any brand to life visually on any platform.

    The Design Cycle

    The Design Cycle

    Detail the real-world life-cycle of design: research, ideation, prototyping, testing, iterating.

    Design Principles

    Design Principles

    Apply formal elements and principles of design: hierarchy, composition, structure, rhythm and balance to create product prototypes.

    Social Media Design

    Social Media Design

    Build brands on social media using imagery, voice, consistency, and engagement.

    Photography & Video

    Photography & Video

    Learn the fundamentals of photography and video as mediums for storytelling.

    UX/UI

    UX/UI

    Understand and apply the principles of UI/UX in prototype and product creation.

    Visual Identity

    Visual Identity

    Develop the visual identity of a new brand using its personality and the core values behind that brand or product.

    Brief Creation

    Brief Creation

    Deconstruct and deliver on an industry design brief according to demanding specifications.

    Design Software

    Design Software

    Learn to use Adobe CC, including Illustrator, Photoshop, InDesign, and XD.

    Web Design

    Web Design

    Learn to design with web in mind. Mock a basic website using Wix, Squarespace or similar.

    Digital Marketing
    Online Search & SEO

    Online Search & SEO

    Improve a brand’s discoverability by optimizing it for the web.

    Brand Building

    Brand Building

    Acquire the tools to build a brand online.

    Data & Analytics

    Data & Analytics

    Learn how to use Data to gain valuable and actionable insights.

    Paid Advertising

    Paid Advertising

    Learn about paid and programmatic advertising and how to use it effectively.

    Content

    Content

    Learn about content development, production and its distribution.

    Storycraft

    Storycraft

    Build a brand’s narrative across all platforms.

    Strategy & Reporting

    Strategy & Reporting

    Develop campaign strategies and learn how to report.

    No-code Development

    No-code Development

    Create application software through graphical user interfaces.

    Direct Marketing

    Direct Marketing

    Learn to market using Email and Chatbots.

    Neuromarketing

    Neuromarketing

    Acquire a knowledge and skillset around ethical behavioral change engineering.

    Practical skills applied on real-world projects

    Once pupils have the knowledge and skills, they’ll apply them to a practical project for some real-world learning.

    Real World Projects

    The design curriculum culminates with real-world Design and Marketing projects. Industry and company needs change fast, and so do the projects as they evolve to match these changes.

    Below are some examples of past projects:

    Social App Project Social App Project

    Social App Project

    The company is developing an app for users to relive the experiences that make them feel happy and feel like they are with their family and friends, while immersing themselves in their favorite memories. The app enables users to stockpile memories and journal the exciting parts of life in mixed media form — photos, music, voice memos, and quotes. For this project, interns worked to create marketing material for the app’s market entry in the US. This happened across multiple platforms with direct supervision from the manager. Interns also contributed to ongoing design thinking workshops and created new exercises to improve all team members’ creativity.

    Internet of Things

    This client provides a complete framework for the acceleration of IoT ventures. They are an operational VC, technology provider, and innovation partner made up of a strong team of business architects, technology experts, and experienced founders. The students worked on a project to align their branding in the physical and digital environment. Working closely with the Design Department and Marketing Team, they achieved a solid understanding of how to establish branding of IOT company builder. They worked across social media contents, all digital and printed marketing materials, using design thinking techniques to create unique and on point branding features such as layout, illustration, motion, and retouching.

    Internet of Things Internet of Things
    Online audio distribution platform Online audio distribution platform

    Online audio distribution platform

    The client is an online audio distribution platform that enables its users to upload, record, promote and share their originally-created sounds. Through their creator community, anyone can discover the largest and most diverse range of music - from the biggest name artists to the freshest, raw talent - and stay in tune with what’s driving and shaping music culture both now, and in the future. Our students worked on a project supporting the operations team to improve their help center. Students were provided with mentorship and design direction from the product design team while working directly with stakeholders from their ComOps team.

    Lead Generation Project

    The company’s main focus is to help companies build a carbon-neutral and sustainable economy. They do this by providing a digital platform for companies to reduce their environmental impact, engage their employees, and drive their own agenda towards carbon neutrality. For this project, interns worked on lead generation from social media, including developing a social media strategy to generate leads from the company’s channels (Facebook, Linkedin, Twitter, Instagram, Youtube), and defining the target audience for each channel and the corresponding strategy to get people to request a demo. The main deliverable was a full content strategy for each channel focused on generating leads.

    Lead Generation Project Lead Generation Project

    Unpacking the program

    Our program brings together the unique iX learning approach of live online courses, coupled with real-world projects. This ensures that students acquire relevant hard and soft skills as well as practical, hands-on experience, giving them confidence, a badge for their resume, and a career boost that stands out in today’s competitive job market.

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    High school students rub shoulders with expert alumni

    Your students will get to be part of a network and have access to an ever-growing iX Alumni. A number of these past students come from the top universities in the world, and many of them have gone on to work for fortune 500 companies in industries relevant to LaunchPad’s learning streams.
    Theodore Gutkin
    University of Michigan

    My time with iX has given me everything I need to succeed in my career. I have gained access to an incredible alumni network, learned important marketing strategies, and even worked on an international brand's campaign. In our world's increasingly digital landscape, I think these are essential skills to have going forward, and iX is the perfect place to fine tune them.

    Where our alumni land jobs
    Where our alumni land jobs

    Gain a valuable addition to your school’s offering

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